Discuss the role of information technology in businesses in their pursuit of gaining competitive advantage

Students are required to analyse the business environment, both internal and external, of their chosen business and discuss the role of information technology in businesses in their pursuit of gaining competitive advantage. Through addressing the set requirements of the assignment, students are expected to demonstrate course concepts and ideas studied in the course. In addition, students ought to demonstrate their analytical skills, and effectively communicate using management terms or language. The assignment requires students to provide both theoretical and practical knowledge and therefore requires adequate research work. Harvard referencing system should be used in all assignment. The word limit for this assignment is 2000 words (see Section 7 below for guidance about word limits). Title: Analysing business environment and using IT to gain competitive advantage You are required to choose an existing business which operates in the UK, or elsewhere by agreement with the tutor (see the list of suggested businesses on Canvas). A maximum of two students can study the same company. You are required to assess the role of IT in enabling your chosen organisation gain competitive advantage, and produce a report comprising the following:   Introduce your chosen organisation and identify its products, services and business processes  Apply PESTLE analysis to the chosen business (700 words)  Apply Porter’s five force analysis to your chosen business (500)  Analyse strengths and weaknesses of the choses business (300 words)