Discuss the role of persuasion (Logos, Pathos, Ethos) in Benetton Ad with David Kirby

Benetton is well known for its ads. David Kirby was an HIV/AIDS activist. Ethos is an appeal to ethics, and it is a means of convincing someone of the character or credibility of the persuader. Pathos is an appeal to emotion, and is a way of convincing an audience of an argument by creating an emotional response. Logos is an appeal to logic, and is a way of persuading an audience by reason. Need to talk about Ethos, Pathos and Logos in this essay and how David Kirby’s ad for Benetton includes all of these.