Discuss the significance of cultural differences to Domino’s™ product attributes strategy
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Discuss the significance of cultural differences to Domino’s™ product attributes strategy
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Please assist me with this discussion 100-150 words only
Domino’s™ Strategy
After reading the closing business scenario case: Domino’s Pizza™ on p. 465 in your text, and your reading material in Chapter 16, discuss the following:
- Discuss the significance of cultural differences to Domino’s™ product attributes strategy.
- Strategically, why is it critical for Domino’s™ management to correctly determine which attributes to change and which ones to retain as the firm enters a new country?
