Discuss what brand elements would be most useful for differentiating Arimount brand from competing brands?

For the 4th part of the marketing plan (1st,2nd &3rd part attached as reference) answer the questions listed below. Make sure the information about Arimount is presented in a professional and error free manner. The answer for question 1 should be 300 words, question 2 should be 100 words and Question 3. 300 Words. Total 700-800 word using APA style.

Question #1 Discuss what brand elements would be most useful for differentiating Arimount brand from competing brands?.

Question #2 In a sentence or two, what is the appropriate positioning for Arimount?

3. What factors will you use to determine Arimount’s strategic group, and what competitive strategy would be most effective as your company introduces this new project?The answers are in relation to company and product discussed in the attached references.