Discuss why crafting an effective strategy may provide international companies with superior competitive advantage and evaluate the range of critical decisions associated with the international strategy process


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Discuss why crafting an effective strategy may provide international companies with superior competitive advantage and evaluate the range of critical decisions associated with the international strategy process


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Critically evaluate how gaining a better understanding of the external environment may contribute significantly to a firm’s strategic competitiveness and outline how this analysis may be carried out within a fast-moving and complex global marketplace. 3. Compare and contrast business-level strategies with corporate-level strategies of a globally-diversified company and analyse the range of strategic options available at both these levels. 4. Critically discuss why Merger and Acquisition Strategies (MAS) are increasingly popular options for global organisations operating within fiercely competitive industries and evaluate the range of management challenges (and resolutions) associated with the MAS process. 5. Analyse why an effective organisational structure may significantly contribute to the competitive advantage of a global organisation and discuss how senior management must constantly realign the company structure in light of strategic changes.