Discussion of BMW’s Mission (sometimes called vision or philosophy)


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Discussion of BMW’s Mission (sometimes called vision or philosophy)


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Company analysis .

Clearly identify each topic of the 5 steps in bold below so I don’t need to search for them.

•creates an analysis of BMW . The profile will include the following and EACH SECTION TO BE CLEARLY IDENTIFIED:

•Discussion of BMW’s Mission (sometimes called vision or philosophy (5 points)

•Discussion of the BMW’s current strategic plans and/or direction (10 points)

•Discussion of the BMW’s culture (5 points)

•Discussion of BMW structure and organization (10 points)

•Present a “strengths and weaknesses” format as part of an overall SWOT-style analysis (10 points) (Discuss at least 3 strengths and 3 weaknesses – no opps or threats required)

Section one is a minimum 6 FULL pages typed to APA format. Title page (if any), table of content (if any) and reference sheet do not count.