Do Yankee candles use a local, national or selective advertising plan? Why?

Yankee Candle Marketing : research and answer questions from a marketing view . do this within a paragraph or two . include citing and sources.

Do Yankee candles use a local, national or selective advertising plan? Why? How do this affect their media selection? Which advertising medium is their primary medium? Explain. How important is audience selectivity in their advertising? And why does or doesn’t their advertising stress price?