Do you think marketing management is important in the public sector?
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Do you think marketing management is important in the public sector?
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After reading the article, “Public Sector Campaign of the Year 2012”–Do you think marketing management is important in the public sector, such as in the case of the IRS Free File campaign? Is the use of marketing tools to disseminate information an appropriate use of public funds? How is it marketing management different in the public sector versus the private?
