Do you think the sales strategy of Ilene’s boss is unethical or just an aggressive tactic?
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Do you think the sales strategy of Ilene’s boss is unethical or just an aggressive tactic?
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CASE 4:Five years after graduating from Santa Clara University, Ilene Kennedy got a job in contract sales, selling high-end office furniture to large companies throughout Northern California. Ilene was a manufacturer’s rep who represented ten lines of furniture to dealers who then sold the furniture to the end user-law firms and financial companies in remodel or expansion processes. etc etc
Discussion Questions:
•Do you think the sales strategy of Ilene’s boss is unethical or just an aggressive tactic?
•What would your advice be to Ilene on how to deal with this discomfort she felt with selling directly to end users?
•How could this practice of breaking the chain-of-custody impact the industry?
•Does Ilene have the obligation to push for broader changes within the system, rather than only changing her own job responsibilities to align with her personal ethics?
•Is it ethically forbidden to go out of the sales chain?
I need to reply to those questions, I am at the last day to submit ny assignment and no time to buit this last CASE 4. I have already built my assignment for the other CASES 1, 3, 5.
