Does Boeing’s strategic approach shifting from a supply-side to demand-side go-to-market make sense?

Does Boeing’s strategic approach shifting from a supply-side to demand-side go-to-market make sense?

In regards to the (Boeing 787: The Dreamliner)

  1. Does Boeing’s strategic approach shifting from a supply-side to demand-side go-to-market make sense? Do you think that Boeing’s decision to acquire McDonnell Douglas was a good one? What do you see as the pros and cons of this decision