Does Boeing’s strategic approach shifting from a supply-side to demand-side go-to-market make sense?


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Does Boeing’s strategic approach shifting from a supply-side to demand-side go-to-market make sense?


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In regards to the (Boeing 787: The Dreamliner)

  1. Does Boeing’s strategic approach shifting from a supply-side to demand-side go-to-market make sense? Do you think that Boeing’s decision to acquire McDonnell Douglas was a good one? What do you see as the pros and cons of this decision