Does Mondelez International’s portfolio exhibit good strategic fit? What value-chain match-ups do you see?

Does Mondelez International’s portfolio exhibit good strategic fit? What value-chain match-ups do you see? What opportunities for skills transfer, cost sharing, or brand sharing do you see?

Select “true” or “false” for each of the following statements concerning Mondelēz International’s strategic fit.

a. The dissimilarity between business units limits cost sharing of distribution of many of the brands produced by Mondelēz International.

b. Substantial cost sharing opportunities exist between Mondelēz International’s various businesses.

c. The strongest strategic fit between businesses in Mondelēz International’s portfolio exist by geographic distribution rather than business type.

d. There is an opportunity for skills transfer in selling activities between the brands.

e. Promotions aimed at multiple products (e.g. Coffee/cookies; Wheat Thins/Cheese) may prove to be the most fruitful area for Mondelēz International to seek better fit across its businesses.

f. All business units have the potential to share skills transfer opportunities in packaging.

g. Cost sharing opportunities exist between the Chocolate, Gum & Candy business unit and Beverages unit.

h. Cost sharing opportunities exist between the Chocolate, Gum & Candy business unit and the Biscuits unit.

i. Joint promotion opportunities exist between Biscuits and Chocolate, Gum & Candy business units.

j. Skills transfer opportunities exist between Beverages and Cheese and Grocery business units.