Does your company vision, mission, and goals align with the firm’s strategy?

Please answer the following question. This is a discussion question for a Masters level course and the answer should be written at that level. The organization that she will be using to answer the question is the FSU career center. You will be comparing their information against the overall mission vision and goals of the entire university.

Robert Kaplan and David Norton introduced the concept of balance scorecard to business and industry in early 1990’s. The framework is designed to align business activities to the vision, mission, goals and strategy of the company. It is a performance measurement framework that includes both strategic non-financial performance measures and financial metrics, and gives managers and executives a more ‘balanced’ view of organizational performance. It is widely used in private, public, and not for-profit sectors. Please review the two videos using the link provided below and answer the question.

Does your company vision, mission, and goals align with the firm’s strategy?

FSU Career Center (http://career.fsu.edu/about-us/vision-and-mission)

FSU (http://strategicplan.fsu.edu/mission/)