Does Zappos employ a societal marketing orientation, or is it just a company that has a large amount of corporate giving?
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Does Zappos employ a societal marketing orientation, or is it just a company that has a large amount of corporate giving?
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To learn how a company employs Corporate
Social Responsibility, watch the following video on Zappos here, a popular online retailer.
Using research from Chapter 3 in your textbook, write your response to the following questions:
- 1. Does Zappos employ a societal marketing orientation, or is it just a company that has a large amount of corporate giving?
- 2. Visit and explore the Zappos blog (©2009-2013 Zappos IP, Inc.). How is Zappos using this website to practice Corporate Social Responsibility?
- 3. At which level of the pyramid of corporate social responsibility is Zappos operating? Why?
- 4. At which level of morality does Zappos appear to operate? Why?
