Elements of a Marketing Plan
Notice: Trying to access array offset on value of type bool in /home/onliiuxo/public_html/wp-content/themes/betheme/functions/theme-functions.php on line 1490
Notice: Trying to access array offset on value of type bool in /home/onliiuxo/public_html/wp-content/themes/betheme/functions/theme-functions.php on line 1495
Elements of a Marketing Plan
Notice: Trying to access array offset on value of type bool in /home/onliiuxo/public_html/wp-content/themes/betheme/functions/theme-functions.php on line 1490
Notice: Trying to access array offset on value of type bool in /home/onliiuxo/public_html/wp-content/themes/betheme/functions/theme-functions.php on line 1495
Elements of a Marketing Plan
Write a 750-1000 word minimum report using your company.
Thoroughly answer the following questions for your chosen organization.
- Explain what the specific key environmental forces are that created an opportunity for your company. Costco is the chosen company for this report.
- Identify if there have been changes in the purchasing patterns of your organization’s target market in recent years.
- Conduct an environmental scan for your chosen company to identify key trends. For each of the five environmental forces (social, economic, technological, competitive, and regulatory), identify trends likely to influence your company’s marketing efforts and product offering in the future.
- Explain what differentiation strategy your company should undertake to encourage their target market to choose them over other competitors.
