Entry Plan into International Market
This assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company that you are familiar with for this paper. Note: Do not use a company from a previous assignments or discussions.
Use the Internet or Strayer Library to research the following components of the global company that you have chosen:
– Company Profile (History & Analysis)
– Product(s)
– Financial Status
– Market Position
– Analysis of current global operating environments
– Integrated marketing communication (IMC) Strategy
– Strengths and Weaknesses Analysis
– Sustainable Competitive Advantage(s) enjoyed by the firm
– Sources of funds for the project
– Pro-Forma Balance Sheet & Income Statement for five (5) years
– Cash-Flow Statement
Note: You may also use the following resource for your research:
§ Financial profiles for global companies:
(http://news.morningstar.com/stockReturns/CapWtdIndustryReturns.html)
Write aneight to ten (8-10) page paper in which you:
- Choose a country into which the company you selected may expand. Note: Ensure that the country you chose is currently not doing business with the selected company in any capacity (e.g., exporting, FDI, or contract manufacturing).
- Develop a briefprofile of the country that you have chosen. The summary should include:
a. Geographic andhistorical data regarding international business
b. Political andlegal environment for conducting international business
c. Business customs and practices
d. Economic environment
e. Socio-economic analysis which should include the factors of concern (e.g.,population characteristics, language, GDP, taxation, personal income, labor, industries, communication networks, imports / exports, and major trading partners’ countries).
Note: Refer the following resource to complete thiscriterion of tof the assignment:
