Entry Plan into International Market

Entry Plan into International Market

This assignment will provide you with firsthand experience in developing a strategic marketing plan for entering a new international market. Choose a global company that you are familiar with for this paper. Note: Do not use a company from a previous assignments or discussions.

Use the Internet or Strayer Library to research the following components of the global company that you have chosen:

–       Company Profile (History & Analysis)

–       Product(s)

–       Financial Status

–       Market Position

–       Analysis of current global operating environments

–       Integrated marketing communication (IMC) Strategy

–       Strengths and Weaknesses Analysis

–       Sustainable Competitive Advantage(s) enjoyed by the firm

–       Sources of funds for the project

–       Pro-Forma Balance Sheet & Income Statement for five (5) years

–       Cash-Flow Statement

Note: You may also use the following resource for your research:

§  Financial profiles for global companies:


Write aneight to ten (8-10) page paper in which you:

  1. Choose a country into which the company you selected may expand. Note: Ensure that the country you chose is currently not doing business with the selected company in any capacity (e.g., exporting, FDI, or contract manufacturing).
  2. Develop a briefprofile of the country that you have chosen. The summary should include:

a.     Geographic andhistorical data regarding international business

b.    Political andlegal environment for conducting international business

c.     Business customs and practices

d.    Economic environment

e.     Socio-economic analysis which should include the factors of concern (e.g.,population characteristics, language, GDP, taxation, personal income, labor, industries, communication networks, imports / exports, and major trading partners’ countries).

Note: Refer the following resource to complete thiscriterion of tof the assignment: