Evaluate Loblaws’ current strategy, with particular reference to the G•R•E•E•N line.
DISCUSSION QUESTIONS
1. Evaluate Loblaws’ current strategy, with particular reference to the G•R•E•E•N line.
2. What criteria should be used to ensure that a product is green?
3. Which, if any, of the three products should be introduced to the G•R•E•E•N line? Why?
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