Evaluate one destination that is perceived as a destination of wine or cuisine/ or potentially could be marketed as a culinary destination.

There are various types of travel that is related to food and culinary. In your individual assignment, you are required to evaluate one destination that is perceived as a destination of wine or cuisine/ or potentially could be marketed as a culinary destination. To process your evaluation, you need to refer to existing literature and theories to construct your argument. The individual assignment is worth a total 20% of the subject assessment. It aims to assess student’s thoughts and the ability of searching relevant literature, as well as their capabilities of applying theories and concepts to illustrate what destination images are developed by DMO (destination marketing organization) through their unique culture, lifestyle, local residents, landscape, artifacts, and/ or trends.