Evaluate whether you believe the sponsorship is a good fit from a strategic point of view

1. Festival, Fairs & Annual Events

2. Associations & Membership Organizations:

For each of the two categories listed above:

• Identify an example of a sponsorship (provide BOTH the sponsor and sponsee) within that category for your local or national market.

• Evaluate whether you believe the sponsorship is a good fit from a strategic point of view.

• Which of the five primary objectives do you believe to be the primary goal of the sponsorship?

• Based on your chosen objective, do you believe the sponsorship will be successful for the sponsor? Support your assertions with evidence.