Event Leadership and planning: Marketing Plan for Leather Products

Question #1: Develop a brief marketing plan for the event of your choice. Make sure to identify the competitive advantages, target market(s), strategies, tactics, budgets, schedule and evaluation methodologies. Describe how you will increase your marketing performance through creative and innovative tactics.

Question #2: Your event planning organization is about to acquire a small event planning company with inadequate technology resources. You are assigned to manage the technology transition. Prepare a brief checklist (in paragraph form) describing possible high risk areas in technological integration that your organization might face during and after the acquisition.