Examine company documents and determine the company strategic direction: whether the company has stated its vision and has an effective mission statement


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Examine company documents and determine the company strategic direction: whether the company has stated its vision and has an effective mission statement


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2 pages of Business report for “Bluescope Steel Limited” with Executive summary, Introduction and answering the below questions:

1. Examine company documents and determine the company strategic direction: whether the company has stated its vision and has an effective mission statement.

2. Find out nature of business and evaluate company situation (Internal environment) usingappropriate strategy theories, frameworks, models and tools.

3. What unique competencies does the company appear to have in order to run this business thatgives them a competitive advantage?

4. Use quantitative and qualitative data to support your argument and justify your interpretation.