Learning Outcomes:
In this course, students examine the promotional function and its role in an organisation’s marketing program with special emphasis on the practice of advertising, sales promotions, and new media in formulating Integrated Marketing Communications. At the completion of this unit a student should be able to:
advertising, examining the various creative approaches, appeals and executions used by advertisers
Values
· Appreciate the importance of the Marketing Mix in the formulation of Marketing Strategy
· Develop an ethical perspective on the use of Integrated .Marketing Communications in Marketing Strategy