Explain and analyse key marketing objectives and strategies. • Identify external factors influencing an organisation’s marketing strategies.

Early critical reflection (MP)
For this early critical reflection (1000 words aligned with larger Marketing Portfolio, MP), you are required to collect a portfolio of evidence from the world around you that represents marketing objectives, strategies and tactics. You must seek current information (i.e. 2016 to 2019) and examples from academic and contemporary sources such as newspapers, magazines, websites and social media (e.g. consumer blogs, YouTube). Penalties: No extensions will be granted. This penalty does not apply to students who have an approved Special Consideration application. • Late submissions or those submitted incorrectly in Turnitin will receive a deduction of 20% per day. For example, up to 24 hours late equals a 20% deduction, more than 24 hours but less than 48 hours equates to a 40% deduction, and so on. This Assessment Task relates to the following Learning Outcomes: • Explain and analyse key marketing objectives and strategies. • Identify external factors influencing an organisation’s marketing strategies. • Apply critical thinking techniques to the selection, collection, analysis, interpretation, reasoning and evaluation of the key steps in a marketing plan/portfolio.The evidence you submit must relate to the following topic: Who are the competition for your favourite product? This means sourcing an example that demonstrates the impact competition (an external factor) has on your favourite product and thus influences marketing objectives and strategies. You must write a 1,000-word critique. You must focus on a tangible/ physical product. The critique should analyse and evaluate the evidence you have collected: • demonstrates your understanding of marketing theory and practice • considers the internal and external factors influencing an organisation’s marketing strategies • explains and analyses marketing objectives and strategies Students need to show how they fit theoretical frameworks or models presented in the textbook/course material. This means that you will specify and summarise the exact theory/framework/model that is being applied from the textbook, listing the heading from the book and the page number where the theory/framework/model is found.