Marketing managers need to recognize the importance of the concept of interdependence when developing an effective marketing plan. In this week’s Learning Resources, you considered the value and process of Total Quality Management (TQM). You learned how this method could be used by managers to improve how a marketing plan is implemented. You have considered why firms who establish a TQM strategy across all functional areas of the business may be more likely to realize their marketing objectives.
You are also now familiar with marketing plans and how effective marketing plans can be implemented. You have seen that feedback and analysis of the marketing plan must be a part of the process of achieving your marketing goals and that interrelatedness between functional areas is key. You also took a close look at what is included in a typical marketing plan. Consider a product or service you regularly purchase. Which parts of the marketing plan are most important to your particular product or service? Why?
Post by Day 3 (TODAY) a 150- to 250-word response to the following:
Be sure to support your work with specific citations from the Learning Resources and any additional sources.
Note: Independent research is required for this Discussion.
Read a selection of your colleagues’ postings.
Respond by Day 6 (SATURDAY) – 3/25 BY 10PM CST) to at least two colleagues in one or more of the following ways: