Explain how the foreign market differs from the home and domestic markets
The New Shoes Simulation includes several different markets for entry. Each region in the simulation represents a different market segment. Based on the information provided in the case explain the following for the home, domestic, and foreign markets. Ensure that your include the template below as part of your primary response to the discussion this week.
- A description of each market from the New Shoes Simulation
- Explain how the foreign market differs from the home and domestic markets
- Complete the following matrix identifying each element of the marketing mix as either H (High), L (Low), or M (Medium) for each region. Be sure to complete the matrix based on the target market (consumer) for each market (home, domestic, foreign). Provide support for your reasoning process and assessment.
Home | Domestic | Foreign | |
Product | |||
Price | |||
Consumer Promotion | |||
Advertising | |||
Personal Selling | |||
Dealer Promotion |