Explain the concept of CSR and how it can have positive long-term benefits for both a company and society?


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Explain the concept of CSR and how it can have positive long-term benefits for both a company and society?


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1/Explain the concept of CSR and how it can have positive long-term benefits for both a company and society?

2/Is global marketing more challenging than single country marketing? In a brief essay explain why or why not?