Explain the factors that affect buyer behaviour?

Explain the factors that affect buyer behaviour?

Assess the validity and reliability of market research findings?

Outline the key points which a marketing plan must contain?

Why it is important for a business to plan the market strategy keeping in view the target market/ customer?

Activity (case study)

Mobile phones produced by a large American company are not selling well, as they were. The top management has decided that company should prepare a market research planto handle the situation.

Keeping in view the above situation prepare a marketing research plan for this company.