Explain the relationship between satisfaction and retention (repurchase)

Video Link: https://hstalks.com/t/722/satisfactions-consequenc…

PDF FIle: Attached Below the post

Answer the following questions:

1. According to the video, explain the relationship between satisfaction and retention (repurchase). Make sure that you touch on the factors which causes the relationship.

2. Why is the correlation between dissatisfaction and defection so strong?

3. Given the implications between the relationship between customer satisfaction and retention, explain why a marketer (company) should continue to strive for high customer satisfaction?

Answer the questions to Microsoft Word.