Explain the strategy behind Asian automakers targeting Gen Y
Write a four to five (4-5) page report that answers the following:
- Explain the strategy behind Asian automakers targeting Gen Y.
- Analyze the strategy behind Honda and Toyota creating new vehicles such as the Element and the Scion.
- Determine the rationale behind Toyota’s decision to limit the number of Scion vehicles available for sale. Do you agree or disagree? Provide a rationale.
- Research current strategies that Ford and GM are using to cater to this particular market segment.
The format of the report is to be as follows:
Typed, double spaced, Times New Roman font (size 12), one inch margins on all sides, APA format.
- Type the question followed by your answer to the question.
- In addition to the four to five (4-5) pages required, a title page is to be included. The title page is to contain the title of the assignment, your name, the instructor s name, the course title, and the date.
“Brand and Product Decisions in Global Marketing.” Please respond to the following:
Each August, Business Week magazine features a survey of global brands as a cover story. The top-ranked brands for 2008 are shown in the textbook as Table 10-2. Browse through the list and choose any brand that interests you. Compare its 2008 ranking with the most recent rankinghttp://www.businessweek.com/interactive_reports/top_brands.html. Assess how the brand’s ranking has changed and support your assessment with outside sources.
- Compare and contrast consumer perceptions and attitudes between two products of your choice
“LVMH and Luxury Goods Marketing.” Please respond to the following:
Discuss the rationale behind Bernard Arnault’s strategy in building LVMH into a luxury goods empire by making numerous acquisitions. Why is this strategy important or not important to the future of LVMH?
- Hypothesize what the possible risks of Louis Vuitton’s first-ever television advertising campaign might encompass. Is it worth the risks?
- Compare and contrast LVMH’s pricing strategy that of Coach (
- with two different countries of origin.
