Explain the way pricing strategy changes over the course of the four stages of the product (category) life cycle


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Explain the way pricing strategy changes over the course of the four stages of the product (category) life cycle


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Explain the way pricing strategy changes over the course of the four stages of the product (category) life cycle: introduction, growth, maturity, and decline. Provide reasoning to support your answer.

Justified ideas and responses by using appropriate examples and references from texts, Web sites, other references, or personal experience and cited the sources in the correct APA format.