Explain what benefits Idealab was able to provide to these entrepreneurs and why the incubator environment was beneficial to them

1. In its first three years of operation, Idealab recruited entrepreneurs to its incubator who had business experience, but who did not know much about the Internet. In about 300 words, explain what benefits Idealab was able to provide to these entrepreneurs and why the incubator environment was beneficial to them.

2. In about 200 words, analyze Idealab s 2000 decision to change its focus from being an incubator to merging its companies in an attempt to compete with Amazon.com. In your analysis, discuss whether the decision was a strategic error or just a case of bad timing.