Explain what cognitive, emotional, image, and endorsement ads are meant to do
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Explain what cognitive, emotional, image, and endorsement ads are meant to do
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This assignment will assess the following competency: 4. Demonstrate the ability to exhibit sound marketing decision-making.
Direction: There are different types of ads: cognitive, emotional, image, and endorsement. Explain what each of these types of ads are meant to do. Do you think any one type of ad is more effective than another? Why? Now select an ad that has caught your eye. Describe the ad and share where one can find the ad. What type of ad is it? Does the ad encourage you, personally, to buy the product? Why or why not?
This paper must have a proper cover page, but may be written in a question and answer format. You must use a minimum of three scholarly resources and a minimum of 250 words to respond to this assignment. You must list your references and cite them in the body of your paper using APA formatting.
Submit this assignment to your instructor via the dropbox LP3.1 Assignment: How Would You Advertise? This assignment is worth 30 points. Grading will be based on the General Writing Rubric, located under “Course Information.” (The General Writing Rubric is designed for 100-point assignments. Your instructor will adjust the points for this assignment accordingly.)
