Explain which of the promotional strategies used by Diesel are above- or below-the-line. Analyse the impact that each approach might have


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Explain which of the promotional strategies used by Diesel are above- or below-the-line. Analyse the impact that each approach might have


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1. Explain which of the promotional strategies used by Diesel are above- or below-the-line. Analyse the impact that each approach might have.

2. What type of promotion might Diesel:U:Music be regarded as and why?

3. Explain the advantages and disadvantages of using premium pricing as a strategy.

4. Considering the distribution strategies mentioned in the case study, what might be the outcome if Diesel adopted an intensive distribution method?

5. To what extent do you think Diesel can rely on its brand alone for future growth? Motivate

6. How far do you think Diesel’s growth is directly linked to its organisational structure? Motivate

7. Diesel also markets their products through larger departmental stores. How do you maintain the quality and the value of a product and its communication when dealing with so many partners and distribution channels? Except for the aspects mentioned in the case study, what other strategies can you suggest to make sure that the DIESEL brand stays on top of it?

8. You are the marketing manager of DIESEL. When you are drawing up a marketing plan for DIESEL for the next decade, what are the main strategies that you will focus on in the plan to make DIESEL the number one brand in the world?

9. When DIESEL wants to implement a new marketing plan or strategy, what drivers for the implementation can you find in the case study that will ease the implementation of such a strategy?

10. Referring to question 9, what other drivers will you suggest to DIESEL to make the implementation process easier?