Explain why Decatholon adopted an Integrated Digital Marketing approach for its business strategy in Singapore and South East Asia

Please refer to the link below for my case study

https://www.insideretail.com.au/blog/2017/12/06/decathlon-looks-to-digital-first-strategy/

Question

Explain why Decatholon adopted an Integrated Digital Marketing approach for its business strategy in Singapore and South East Asia.