Explain why Decatholon adopted an Integrated Digital Marketing approach for its business strategy in Singapore and South East Asia
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Explain why Decatholon adopted an Integrated Digital Marketing approach for its business strategy in Singapore and South East Asia
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Please refer to the link below for my case study
https://www.insideretail.com.au/blog/2017/12/06/decathlon-looks-to-digital-first-strategy/
Question
Explain why Decatholon adopted an Integrated Digital Marketing approach for its business strategy in Singapore and South East Asia.
