Explore how Mercedes Benz is positioning itself to attempt to gain/maintain competitive advantage


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Explore how Mercedes Benz is positioning itself to attempt to gain/maintain competitive advantage


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Written assignment of approximately 2,000 words, excluding tables, diagrams, headings, appendices, bibliography. explore how that organisation is positioning itself to attempt to gain/maintain competitive advantage. You should explore any aspect that may be relevant to that organisation’s competitive position such as supply chain, pricing, brand values, marketing, HR, Porter’s 5 forces etc. This list is not prescriptive and you are free to explore what makes this organisation different and explain how it has responded to the market. Ensure you mention how its position has changed in recent years and conclude your work by giving your own opinion on what it needs to do to succeed in this sector in the next 2-5 years.