Explore the complexities of consumer behavior by examining cultural factors influencing consumer decisions to purchase products in a digital market space

In this individual assignment, you will be given an opportunity to further explore the complexities of consumer behavior by examining cultural factors influencing consumer decisions to purchase products in a digital market space. This will enable you to review the place of consumption in the modern society critically. Individually, you are required to conduct extensive research of the most recent scholarly and peer reviewed literature about online shopping behavior of consumers in the Australian Retail Industry. Please note that the date of publications should NOT exceed ten years. In examining found literature, you are required to: 1. Identify and critically examine the three most recent issues related to online shopping and cultural influences on consumer behavior. 2. Propose three marketing focused solution per each of the identified issues above. 3. Include three industry examples that justify and validate proposed solutions. You are required to reference at least 10 sources of information that are referenced in accordance with Harvard Referencing Guide. These may consist of government publications, industry reports, and journal articles.