Explore the marketing communications function and structure within the organization or business where you are employed

Marketing Interview

Explore the marketing communications function and structure within the organization or business where you are employed. If not employed, choose an employer you may aspire to work for. Learn how marketing content is creatively developed and produced for your organization. Oral presentation will be given during week 5, no more than 5 minutes in length. • This can be a for-profit company or a non-for-profit organization. Examine the business/organization at the local regional and national levels. • Utilize its website and Internet for foundational research. • Use any internal resources at your disposal to learn as much as possible about the marketing function of the business or organization. • Set up an interview by phone, in person or by email. Prepare at least 8-10 questions. • Try to reach the marketing leader about their role of integrated marketing in the organization or business. • Prepare your finding in a creative presentation by using visual elements to illustrate your points and findings. Presentation should not be longer than 5 minutes. Plan to use your time with the strategic insight and not an explanation about the product or business Grading Criteria Maximum Points Presentation includes 5 to 8 Interview Questions & Answers 25 Presentation includes visual elements to illustrate points 25 Presentation does not exceed 8 minutes 25 Total Maximum Points 75