Find one or more examples of brand controversy
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Find one or more examples of brand controversy
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http://www.imediaconnection.com/content/31106.asp
1. Find one or more examples of brand controversy (other than the ones identified in the article). Describe them, what happened, how the firm responded, etc. The controversy does not have to be recent, but if it’s older, how would it be different today in the era of the social media?
2. Does the marketing/advertising/PR scholarly literature have anything to tell us about this question? I don’t know the answer to this question, but see what you can find. 3. Take a stand – should brands take a stand on controversial issues? Defend your answer.
