Find the paper “Consumer values orientation for materialism and its measurement: Scale development and validation,” written by Marsha Richins and Scott Dawson

Find the paper “Consumer values orientation for materialism and its measurement: Scale development and validation,” written by Marsha Richins and Scott Dawson

Find the paper “Consumer values orientation for materialism and its measurement: Scale development and validation,” written by Marsha Richins and Scott Dawson. a. Provide an overview of the dimensions and elements of Richins and Dawson’s materialism scale . b. Use Bruner, Hensel, and James’ the Marketing Scales Handbook to find at least two other materialism scales. Compare the scales you have found with the Richins and Dawson scale.