Firms should seek to occupy (potentially via movement) the most attractive value chain position possible, bearing in mind that their current limited and feasible future capabilities might rule out some attractive positions”. Discuss this statement

“Firms should seek to occupy (potentially via movement) the most attractive value chain position possible, bearing in mind that their current limited and feasible future capabilities might rule out some attractive positions”. Discuss this statement in the context of a single case company.

guide :
750-1000 words. The references list at the end of the essay and diagrams do not count in your word count, but text-based tables and appendices do.

• With a limited word count, the emphasis is on (a) addressing the task directly, (b) demonstrating your understanding of the key concepts and (c) the quality of your narrative.
• The assessment criteria are: effectiveness in addressing task; quality of argument; use of evidence; use of literature