Using the APUS Virtual Library, search for recent articles that give examples of these trends in the retail industry.
1. For each of five of the eight trends listed, find a recent article that discusses a business and describes how it has adopted this strategy.
2. Discuss each of the five articles describing how the trend impacts the strategic marketing initiative of the firms. Consider the For Discussion questions on page 115 in preparing your response.
3. Cite the source and the edition that you have referred to for this assignment.
Deliverables and format:
Submit your answer in a Microsoft Word document.
Length: cover pg, 2 pg assignment, reference pg
Font: Courier or New Times Roman: 12
Line Spacing: Double