For more than a decade, several firms have been waging the Sneaker Wars. Notable companies such as Nike, Reebok, Adidas, New Balance, Puma, and Converse

For more than a decade, several firms have been waging the Sneaker Wars. Notable companies such as Nike, Reebok, Adidas, New Balance, Puma, and Converse have been battling with no holds barred, and the dust is yet to settle! In fact, tough new competitors such as Vans and Skechers have arrived on the scene. Visit these firms at their Web sites: www.nike.com, www.reebok.com, www.adidas.com, www.newbalance.com, www.puma.com, www.converseshoes.com, www.vans.com, and www.skechers.com. As a future marketing strategist, answer the following questions: a. Which firm is the market leader? Which firms are mar-ket challengers, market followers, and market nichers? b. Critique the various Web sites. Are the Web sites consis-tent with your assessments of the companies’ industry positions?