Formulate an international business-expanding plan focusing on entry strategy and operational strategies for a selected product in a targeted country

Question: Formulate an international business-expanding plan focusing on entry strategy and operational strategies for a selected product in a targeted country. Companies in the sector/industry that you have examined in the first research assignment would be helpful for this assignment.

Requirement: (2000 words)

Australian company ARNOTT’S BUISCUITSentre in Indian emerging market to sell their product to poor people (BOP). It is joint venture with Britania India and Parle G.

Develop a business operation plan for the firm to entre and compete effectively in the targeted market. Items which should be incorporated into the operational plan include:

· Firm strategy

· Organization structure and management

· Entry strategy and modes

· Manufacturing management

· Marketing plan

· Accounting and Finance management