From the perspective of Boeing, identify and discuss how Boeing connects with its customers – select from either the marketing concept or the selling concept

Words limit: 350 words or more Subject: Business Marketing Question: a. Marketing is really strategic idea of “connectedness” with customers. From the perspective of Boeing, identify and discuss how Boeing connects with its customers – select from either the marketing concept or the selling concept. Be detailed with answer. b. Referring to Boeing, provide a well-developed characterization of your market segment and your target market. Identify the most urgent issue necessary for you to penetrate or protect your desired market space.