Given the ever-changing landscape of marketing activities, increased levels of data collection, and other “new” challenges that consumers face, how concerned are you with privacy and security?

Given the ever-changing landscape of marketing activities, increased levels of data collection, and other “new” challenges that consumers face, how concerned are you with privacy and security?

Do you think this differs between generations?

What problems do you see consumers facing in 5 years? 10 years?