A growing concern in business today is how to become environmentally friendly or “green.” At times a management team may find itself torn between what it perceives as good for the company and what’s good for the environment. For access to resources that can aid your leadership and management decision-making in this assignment,
Scenario:
Watch the following video presenting an ethical dilemma you face as leader of your Capsim Core simulation business: “Greening the Message.” The company has developed a new production process, which reduces the use of electricity and labor. Upon hearing the news, the marketing team is eager to launch a new marketing campaign that outlines this development by capitalizing on consumer demand for products that support “sustainability.” The problem is the facility’s waste output has not been reduced. Discussions with General Counsel, the Board of Directors’ Executive Steering Committee, a company-wide task force, and the Marketing team leave you with only 4 courses of actions. As the leader of your organization, you are presented with four options to address this ethical dilemma. Your job is to make a strategic decision that will have an effect on company performance in the future
Using the following Assignment checklist, prepare a brief business report to your management team detailing your strategic management and leadership position on this ethical dilemma.
Assignment
Using the following Assignment checklist, prepare a brief business report to your management team detailing your strategic management and leadership position on this ethical dilemma.
Assignment Instructions: