Growth trajectory of WRSX towards sustainable business performance

The first part of the assignment is a written business analysis report that you, acting as a newly appointed director of WRSX Group will prepare for your immediate superior, Ms. Juliet Waldron, the Chair of the company. Ms. Waldron has appointed you to sit as a director who will provide the board in general and to the company Chair in particular your expert insights and objective evaluation and reflection on the strategic activities of the firm, the strategic issues that the firm decides to deal with, and the key decisions that the board makes to move the firm forward. For purposes of this assessment, in effect, your directorship role is essentially that of a ‘shadow’ and ‘accountability’ director who can freely and objectively critique and exact accountability on the board’s decisions and actions. The board has welcomed you in the exercise of this important role at a critical juncture of the firm’s development as a growing international firm. As you can read from J. Waldron’s welcome message to you – the marching order is to sustain the international growth trajectory of WRSX towards sustainable business performance. Your main task therefore is to assist the board and J. Waldron in finding out how.

The underlying questions that you should bear in mind in preparing this assessment task is: “Given the salient strategic features or characteristics of WRSX’s internal and external business environments, do you think and in what way the board’s two (2) most current decisions, namely (a) to explore the market opportunity in China and (b) to explore opportunities in digital media advertising, will enable the board to address the critical strategic issue of sustaining the growth of the firm amidst a highly globalised advertising and communications industry?  

This assignment is an opportunity for you to familiarise yourself with WRSX company and to draw on what you have learned primarily from this unit, and also from your other core units and respective majors in addressing the key strategic issues that a business organisation like WRSX Group needs to confront towards sustainable business performance. You will demonstrate your skills in the systematic analysis of an organisation (i.e. its internal and external business environments) towards aiding the strategic growth of the firm internationally. You are expected to draw on the topics that are covered in this unit in your systematic and critical analysis of business management issues and strategic decisions and present the results of your analysis in a concise yet comprehensive manner that aids managerial decision-making.

Point of View: You are allowed to use first (e.g.  I propose that….), second person (e.g. You need to address…) or third person (e.g. This analysis shows that…) in your point of view. Be consistent all throughout the document. Remember, you are presenting this report to the Chair of WRSX, Ms. J. Waldron.

Structure of the Report:

Cover page/Front Page

1.      Executive summary/Introduction (max 200 words)

2.      Strategic Assessment of the Firm (i.e. Internal Environment) (800 words)

3.      Strategic Assessment of the Firm’s External Business Environment (800 words)

4.      Managerial Evaluation of the Growth Opportunities: (1300 words)

a.      Market Opportunity in China

b.      Opportunities in Digital Media Advertising

5.       Synthesis/Conclusion (max 400 words)

6.      References (not counted in word limit)

7.      Appendices (not counted in word limit)