Handy Andy, Inc. Case Study


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Handy Andy, Inc. Case Study


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Handy Andy, Inc. The research question is whether this is a customer service problem and what, if anything, should the marketing vice president do about it. Write 1100 words in APA format. Below is a recommended outline. a. Is this a customer service problem? b. In the case is the statement, “The factory distributors in these few cities indicated that they, not Handy Andy, Inc., stood behind the one-year warranty.” Is this a problem for Handy c. Assume that the situation described in question 7 is a problem. How should the marketing vice president deal with it?